Orbiting above a planet on the brink of war, scientists test a device to solve an energy crisis and end up face-to-face with a dark alternate reality. – Netflix
So, something kind of wild happened yesterday. Recently there had been rumors about “God Particle” aka Cloverfield 3 swirling around. This movie was supposed to come out in theaters in April, then rumors speculated it would go straight to Netflix but nobody knew anything else. We didn’t even have a title or any sort of promotional material. That all changed last night. Super Bowl trailers are fairly common but wow. The trailer came out last night during the game, the title was revealed to be The Cloverfield Paradox. The release date was revealed also, directly after the game on Netflix. That’s unprecedented. The Cloverfield franchise is known for their bold marketing techniques but this one must take the cake. Nobody knew anything about the movie until like 3 hours before it was released. Say what you want about the film itself but the marketing was incredible. The Cloverfield Paradox gave me a reason to care about the Super Bowl.